Successful Market Expansion Rests on Reliable Real Estate Data Management

Opening new stores requires ongoing communications between a retailer’s real estate, store planning and construction departments in conjunction with its finance and IT groups. An integrated, coordinated effort between all of the various functions and processes is necessary to ensure the best, collaborative decisions are made that speed the opening of new stores. VP Retail Edition provides a system-based approach that helps retailers successfully achieve their overall strategy goals for growth and expansion, which include:

• Driving additional sources of income and store profit margins
• Opening new markets
• Increasing coverage in existing markets

VP Retail Edition delivers the portfolio, market and competitive information retail real estate professionals need to identify appropriate market expansion moves. The ability to review real estate information based on metrics such as deal post-mortem reviews, dealmaker performance, number of stores opened versus target, and time to profit for new stores vastly increases your confidence in making the right decisions for market growth. VP Retail Edition effectively unites all of the players involved in opening new stores on a common platform of shared information. This team approach forces optimum efficiency by shifting focus from departments that act as individual contributors to a matrix approach that promotes effective data-driven decisions to keep every store opening on schedule.

Whether it’s leveraging market comparison information to facilitate site selection or using existing store performance data to build revenue expectations, ready access to accurate and complete business intelligence can help you:

• Better manage the processes that ensure new stores are opened efficiently in the right markets, in the right centers and with the right deal terms
• Manage and review the pipeline of upcoming and in-process deals
• Clearly communicate when deals are expected to close and what the revenue impact will be
• Meet or exceed target dates for opening new stores
• Meet budget and new store sales goals
• Prevent costly construction and lease negotiation mistakes
• Give dealmakers access to all necessary center and market information